OUR STORY

This journey bloomed out of a desire to create meaning out of my life and grow as a woman. Creating this has been magical. But watching it come to life has been my greatest joy. Welcome to LOGAN TAY.

When I was in college I started my first company, Lo Tide Jewelry. It was a perfect reflection of where I was in life. Fun, beachy, whimsical, bold, and youthful. I spent winters on the North Shore of Oahu and surfed wherever I was in the world. I will always continue that line because it’s where my roots lie but it isn’t necessarily the full picture anymore. I’ve realized that Lo Tide was simply one line in the picture of Logan Tay. I think girls start making a fundamental transition in their early twenties. It’s important to keep my inner kid alive but I’m eagerly exploring my path to womanhood. Life is less about play more about the future. Less about myself and more about empowering others. Instead of the ocean representing my play ground, it represents my escape. It’s where I’m able to see my growth. The ocean never stays the same and I won’t either.

Logan Tay represents a lifestyle, a joy, a passion, a happiness. My inspiration comes from the women who wear my pieces. It’s what binds us together. A life full of adventure, young or old. It’s in the sea, on land, and in the clouds. It’s wherever I am and wherever you are. My hope is that every piece brings love, passion, and pure happiness to all of you.